Full Moon Towel Company designs and manufactures organic cotton changing towels for the water sports enthusiast.
I was responsible for the branding of the company. I worked with the owner and guided her through creating a brief where we could identify our goals for the project.
The surf industry is predominately male so the brand needed to appeal to a masculine audience and also represent surf culture.
For centuries surfing was a central part of ancient Polynesian culture. The logo is adapted from old Polynesian designs and pays homage to its history. The colors represent the sun and sea.
We tested the brand with a focus group representing our potential customers. The response was excellent. Many felt the brand was attractive and represented the surf culture.