Shop It To Me
E-retailer that let’s you know when your favorite designer brands go on sale in
The wireframes ensure the well laid plans meet full fruition.
Shop it to Me's web experience needed a refresh. The initial research uncovered that users did not find the brand professional or trustworthy which resulted in lack of
Based on my recommendations, I created a new brand and web experience. Following the new design I did further research with hi-fidelity prototypes. With the new design, 36% more first-time users completed the onboarding process than they did with the previous design.