Williams Sonoma Home

Williams Sonoma Home carries an elegant collection of luxury furniture and home decor. Find expertly crafted furniture and decor for every room in the home.

I went through Google Analytics data to better understand activity on the existing site and how that could inform the seasonal design changes. By highlighting and understanding popular pages this helped better understand user behavior by identifying resources that either should not be migrated over to the new promo categories or be absorbed into other areas. The presidio sofa proved to be a popular item among furniture.